Getting valid results from surveys: meet the Survey Octopus

Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to make decisions.

These slides come from my  presentation to the UX New Zealand conference 2015 #uxnz2015.

For more material on using survey methods see my book, Surveys That Work and additional resources that I’m currently posting to this site.
#surveys #surveysthatwork