I was delighted to begin this year’s presentations by talking about my book, Surveys That Work, as part of the Brown Bag Book Club series organised by the User Research Center at Harvard University An encouragingly large group of HarvardContinue reading… Surveys that work for the Harvard User Research Community
Category: Surveys
Why I no longer recommend “How to lie with statistics”
How to Lie with Statistics by Darrell Huff is one of the bestselling-ever books about statistics and one I used to recommend. Its bright, readable style seemed to make it an accessible introduction to statistics, including what I believed toContinue reading… Why I no longer recommend “How to lie with statistics”
Measuring satisfaction: a round-up
Measuring satisfaction is the topic that comes up more often than any other when I’m asked about surveys. It’s also one of the more complicated topics when it comes to creating surveys that work. This little post is to directContinue reading… Measuring satisfaction: a round-up
No yes/no questions
If you’ve been in a forms studio with me, you’ll be familiar with the moment where I say: “No yes/no”. It’s my shorthand for “Avoid questions that only have two available answers: ‘yes’ and ‘no’. People often struggle with them”.Continue reading… No yes/no questions
Prune, tune, postpone, explain – to improve your questionnaire
What can you do when your draft questionnaire gets too long? I’m suggesting ‘prune, tune, postpone, explain’ – four strategies to cut it down. In my new book, Surveys That Work: a practical guide for designing and running better surveys,Continue reading… Prune, tune, postpone, explain – to improve your questionnaire
How to improve the inevitable survey: SDinGov21 workshop
Surveys are still really popular as a research method with colleagues (if not with service designers). These slides are from a workshop at the 2021 Service Design in Government conference on ‘how to improve the survey that is going toContinue reading… How to improve the inevitable survey: SDinGov21 workshop
Surveys That Work – the Rosenfeld Review Podcast
It was a pleasure to be interviewed about my new book, Surveys That Work, by my publisher Lou Rosenfeld. We chatted for 32 minutes: Rosenfeld Review Podcast: Surveys That Work with Caroline Jarrett. Tune in to hear us talking about:Continue reading… Surveys That Work – the Rosenfeld Review Podcast
Surveys That Work: an excerpt from chapter 1, Goals
Have you heard that my book is available from Rosenfeld Media? Surveys that work: A practical guide for designing and running better surveys. In the book, you’ll find a seven-step process for designing, running, and reporting on a survey: GoalsContinue reading… Surveys That Work: an excerpt from chapter 1, Goals
Surveys that work: a webinar for FocusVision
When FocusVision asked me to do my webinar about the Survey Octopus for their webinar series, I felt honoured and a little nervous. Would my ideas about surveys really be valuable to their audience of market research professionals, many ofContinue reading… Surveys that work: a webinar for FocusVision
Surveys that work: a webinar for UXPA
Some of us find that colleagues or clients think of ‘doing a survey’ as the same as ‘doing some research’ – which may explain why organisations send out so many survey requests. In this webinar, for UXPA International, I introducedContinue reading… Surveys that work: a webinar for UXPA