It was an intriguing question: “How do I find out about statistically significant usability testing?”. I’m sure it’s one that you’ve encountered, and maybe your reaction was the same as mine: “That’s the wrong question”. Then I realised that ifContinue reading… Statistically significant usability testing
Category: Surveys
Surveys – what is an acceptable response rate?
It’s been a while since I ranted on about response rates on surveys. In that article, I took the view that “2% is a terrible response rate” and had a few reasons why and tips for doing better. Recently, I’veContinue reading… Surveys – what is an acceptable response rate?
Survey response rates? 2% is harder to defend
Update in 2026: I wrote this years before I did the research for my own book on surveys. At that time, I thought absolute response rates were important – but now I understand that the representativeness of the response isContinue reading… Survey response rates? 2% is harder to defend
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
The Market Research Society Conference, or “usability? what’s that?”
A few years ago, I realised that when we’re testing products with the general public, we’re actually doing a type of market research. So I joined the Market Research Society in the hope of making connections with other market researchers,Continue reading… The Market Research Society Conference, or “usability? what’s that?”
Market research or usability evaluation?
I am a usability consultant and I believe, and find in practice, that usability evaluation is the best way to find out whether a document works for its users. However, I have frequently been in a position where my clientsContinue reading… Market research or usability evaluation?