It’s always fun to compare ideas with an expert with a different focus, so I especially enjoyed a chat about surveys with instructional design expert Connie Malamed, The eLearning Coach.
We discussed:
- the difference between a questionnaire and a survey
- different types of surveys: descriptive, comparative or tracking
- recommendations for designing, planning and writing a survey
- when there’s merit in even a tiny two-hour Twitter poll despite the biased sample
- why you shouldn’t send surveys to a very large audience
- what you need to know about sample size
- four steps (or actually five) for writing questions that get accurate answers
- common mistakes people make in creating surveys
- interdependent aspects of a survey (the survey octopus)
- and how to organise and code answers to qualitative questions.
Listen to the full podcast Creating effective surveys for instructional design (36 minutes).
Read the transcript ELC074_Creating Effective Surveys for Instructional Design ( .doc)