Some of us find that colleagues or clients think of ‘doing a survey’ as the same as ‘doing some research’ – which may explain why organizations send out so many survey requests. In this webinar, for UXPA International, I introduced UX colleagues to the Survey Octopus – my friendly way of talking about the many issues that make surveys one of the most challenging research methods.
In the webinar, I talked about
- Explaining to colleagues that a survey may not be the first research method to try
- The importance of testing questions
- Using the Survey Octopus to work through the issues that go into deciding on a sample size
As a bonus, I also explained how the Survey Octopus maps onto the Total Survey Error concept that underpins the work of many survey methodologists.
View the recording of the whole hour on YouTube
Surveys that work: an introduction to the Survey Octopus and Total Survey Error from Caroline Jarrett