It was a pleasure to be interviewed about my new book, Surveys That Work, by my publisher Lou Rosenfeld.
We chatted for 32 minutes: Rosenfeld Review Podcast: Surveys That Work with Caroline Jarrett.
Tune in to hear us talking about:
- why small Light Touch surveys are better than Big Honkin surveys;
- helping clients and colleagues to understand that ‘research’ does not invariably mean ‘survey’
- how my work on forms, and the concept of conversation, influenced my discovery of the literature on surveys
- how to improve response rates by understanding the trust/effort/reward triangle;
- why I created the Survey Octopus to explain the core concept of Total Survey Error – essential to getting a robust statistic on which to base decision-making;
- why you might want to avoid grids in your questionnaire!
I was also glad of the opportunity to give a shout-out to Akil Benjamin’s wonderful initiative Mentor Black Business – it’s been a pleasure to contribute to it.