Forms, surveys and the need to be brave: UX Insider interview

Caroline Jarrett
Photo courtesy of

I’ve always really enjoyed reading the ‘UX Insider’ interviews conducted by Damian Rees of experienceux. The one with Tara Land about her work at GDS is a particular favourite.

So I felt very honoured when Damian contacted me to allow me to chat about forms. He asked me questions that really made me think, such as:

“If I was to design a new form tomorrow, how much time should I spend on forming the right questions, vs. the aesthetic design of the form?”

Find out my answer to this, and many others in the full interview: Caroline Jarrett discusses forms, surveys and the need to be brave

And many thanks to experienceux for their permission to use one of the photos they took for the article as my Twitter header image.