Inwards and outwards research: Workshop at SDinGOV 2020

Is your user research looking inwards, at how your service works, or outwards, at the lives of those it affects?

The right research in the right direction at the right time can truly add value – but there’s usually no point in running a survey of 10,000 people in discovery or waiting until beta to look for high-level user needs.

We ran this workshop at the  2020 Service Design in Government conference.

Thanks to everyone who came and to the organisers for a very enjoyable conference. As it turned out, the last in-person conference we attended for quite a while.