Answering surveys and talking about forms on UX Podcast

I was delighted that the team at UX Podcast chose an episode with me to rebroadcast in August 2020. UXPodcast on forms and surveys with Per Axbom and James Royal-Lawson

Originally made in 2014, Per, James and I discuss a number of evergreen forms and survey topics such as:

  • the four steps to answering a question;
  • total survey error;
  • why ‘light touch’ surveys are better for everyone; and
  • how to train your customers to be non-respondents.