I was delighted that the team at UX Podcast chose an episode with me to rebroadcast in August 2020. UXPodcast on forms and surveys with Per Axbom and James Royal-Lawson
Originally made in 2014, Per, James and I discuss a number of evergreen forms and survey topics such as:
- the four steps to answering a question;
- total survey error;
- why ‘light touch’ surveys are better for everyone; and
- how to train your customers to be non-respondents.
* Since this podcast was made my book on creating better surveys has been published: Surveys That Work: a practical guide for designing and running better surveys.