What does co-design mean to you? The Effortmark poster for World Usability Day 2020 celebrates some of the things that co-design means to me.
At the end of September 2020, I attended the inaugural meeting of a cross-government co-design community. Since then, I’ve had the opportunity to learn more about co-design, especially at an event where farmers, people interested in farming regulation, and people working at Defra (the Department for the Environment, Food, and Rural Affairs) came together to begin co-designing what farming regulation might look like in future.
Co-design means a lot to me now
Co-design has started to mean a lot to me, including
- “Listen first, ask second” (not coincidentally, the theme of my first poster collaboration with Julia Allum)
- “Designing with” not “designing for” – accepting that we must create space to make decisions jointly with people who are affected by them
- Understanding that our co-designers may come from viewpoints that are dramatically different.
Farmers and nature co-design our landscape
This poster, another collaboration with Julia Allum, celebrates the way that our landscape, especially here in the UK, is co-designed by farmers and nature working together.
If you’d prefer to get a top quality giclée print, or a large size (up to A1), then Julia has co-design listed in her shop.
Note: this is an Effortmark project, influenced by my work at Defra but not funded by them.