Making a better web form

Top page of the original Loanbright formWhich usability changes make the biggest difference?

Invited by LoanBright to review their forms, we were surprised by some of the results. Among the changes we tested –  layout, wording of questions, addition of extra pages – the only one to make a significant difference was re-working the introduction to the form.

In this case study, first delivered to the Usability Professionals’ Association Conference in Minneapolis, US, I describe the process and results.