In this podcast for Tom’s blog, I’d Rather Be Writing, I get to talk about my new book, Forms that Work: Designing Web Forms for Usability, co-authored with Gerry Gaffney.
We discuss the perceived value users must feel in order to part with their precious personal information, and explore why people dislike forms, and how companies can get around these dislikes to increase the usability of their forms, moving beyond appearance and layout and instead focusing more on relationships and conversation.
#forms #formsthatwork