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Category: Surveys

How to get yourself started in statistics

Caroline Jarrett 28 October 2025 11 February 2012
How to get yourself started in statistics

How do you feel about statistics? For a long time, I was a stats refusenik. When I was doing my first degree back in the 1970s, I took a class in mathematical statistics but it never made any sense toContinue reading… How to get yourself started in statistics

Book review: Through the language glass: why the world looks different in other languages

Caroline Jarrett 30 January 2026 5 December 2011
Book review: Through the language glass: why the world looks different in other languages

Many of us will be doing a lot of gift-giving this month, so I’ve chosen a book as my Survey Book of the Month that would be just right for someone who enjoys something thought-provoking and a bit out ofContinue reading… Book review: Through the language glass: why the world looks different in other languages

Surveys in practice and theory, J Boye 2011

Caroline Jarrett 4 November 2025 8 November 2011
Surveys in practice and theory, J Boye 2011

At the 2011 J.Boye conference in Aarhus Denmark, I had the opportunity to run a workshop on surveys. We focused mainly on the practicalities of  better surveys: how to write better questions and how to run a good survey process from startContinue reading… Surveys in practice and theory, J Boye 2011

What is a confidence interval and why would you want one?

Jane Matthews 4 November 2025 7 November 2011
What is a confidence interval and why would you want one?

What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say: “Confidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?

Book review: Questions and answers in attitude surveys

Caroline Jarrett 13 November 2025 1 November 2011
Book review: Questions and answers in attitude surveys

Which is better: an open question or a closed one? What about including a “don’t know” option in your closed questions? Is there a “right” order for asking questions? If topics like these concern you, then you’ll want to readContinue reading… Book review: Questions and answers in attitude surveys

Introduction to usability testing for survey research

Jane Matthews 13 November 2025 17 October 2011
Introduction to usability testing for survey research

It’s always fascinating to encounter a profession with overlapping interests to our own in UX. The one I’ve been learning this year is survey methodology, and I was delighted to find out that they’re really into UX as well. TheContinue reading… Introduction to usability testing for survey research

Usability testing for survey research

Jane Matthews 13 November 2025 8 October 2011
Usability testing for survey research

It was a pleasure to prepare a seminar with Emily Geisen for the SAPOR conference in Raleigh, North Carolina – comparing her experience of usability testing of surveys with my own of usability testing in general. Our workshop slides are now available:Continue reading… Usability testing for survey research

Book review – Looking back: a century of Dutch statistics

Jane Matthews 13 November 2025 31 August 2011
Book review – Looking back: a century of Dutch statistics

If you love looking at wonderful information design, you’ll enjoy this book of the month: Looking back: a century of Dutch statistics by CBS Statistics Netherlands. It’s in English and it’s free as a pdf download, or you can pay a smallContinue reading… Book review – Looking back: a century of Dutch statistics

Does your survey need a prenotice?

Jane Matthews 13 November 2025 24 August 2011
Does your survey need a prenotice?

Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?

How to craft a better survey invitation

Caroline Jarrett 24 February 2026 15 August 2011
How to craft a better survey invitation

When we’re trying to improve a survey, It’s easy to focus on the questionnaire to the exclusion of other important aspects of the survey. A couple of examples in my in-box recently reminded me about the importance of the surveyContinue reading… How to craft a better survey invitation

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Latest Blog Posts

  • Wrong answers only: why people lie on forms and surveys, and what to do about that16 June 2026
    When we are faced with the challenge of incorporating AI into our designs, what is the effectContinue reading... Wrong answers only: why people lie on forms and surveys, and what to do about that
  • How to think about error rates and data quality as we head into AI11 May 2026
    Many of us are considering how to include Artificial Intelligence (AI) in the services that we workContinue reading... How to think about error rates and data quality as we head into AI
  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both

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