My starting point for a workshop I led at UX Cambridge 2012 was being asked whether a usability test can use only a questionnaire with no observation? This presentation – How to find out about the usability of your website using aContinue reading… How to find out about the usability of your website using a survey
Category: Surveys
Do you trust me enough to answer this question? Trust and data quality
Here’s a question for you: what is your social security number? If you’re from the US, you probably thought: “Why should I tell you that?” From elsewhere, you probably thought, “I don’t have one of those. Does it matter?” EitherContinue reading… Do you trust me enough to answer this question? Trust and data quality
Better UX surveys for UCD2012
UCD2012 – the User Centred Design Conference in London – was an initiative organised by the Computer Society Interaction Group (BCS), British Interactive Media Association (BIMA), the Institute of Ergonomics and Human Factors (IEHF), Interaction Design Association (IxDA) and the UserContinue reading… Better UX surveys for UCD2012
How to ask about customer satisfaction in a survey
Surveys often include questions about satisfaction. But what is satisfaction anyway? And are there better ways to ask about it? To measure customer satisfaction, we need to consider the customer’s starting point and the comparisons that drive whatever emotion theContinue reading… How to ask about customer satisfaction in a survey
How to ask better questions and how to assess UX using surveys
These slides are from the first part of a workshop I ran for EBI on user experience surveys. They cover two key topics: how to improve the questions in surveys, and how to assess UX using a survey. Better UXContinue reading… How to ask better questions and how to assess UX using surveys
Because the light bulb has to want to change: Why usability problems go unfixed
Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem: ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change: Why usability problems go unfixed
Ten tips for a better UX survey, Las Vegas 2012
I was delighted to be invited to talk to the User Experience Professionals Association Conference in Las Vegas in June. This presentation offers tips on writing better questions, using rating scales well, improving the whole survey process, and testing, testing,Continue reading… Ten tips for a better UX survey, Las Vegas 2012
Buttons on forms and surveys: a look at some research
Where to put the buttons on forms? There seem to be endless discussions: Does ‘submit’ or ‘send’ or ‘OK’ go to the left or right of ‘cancel’? Does ‘next’ go to the left or right of ‘previous’? My views are:Continue reading… Buttons on forms and surveys: a look at some research
How to turn an honest happy respondent into a despondent cheat
If your survey panel isn’t delivering for you it’s worth looking at your survey questions and invitation to make sure it’s not your design decisions that are putting people off.
Design tips for surveys 2012 – a seminar for UIE
When I was invited, as a Rosenfeld Media aspiring author, to talk about surveys for the UIE All You Can Learn series of seminars, I had to think hard about how to condense a full-day training workshop into something that would work forContinue reading… Design tips for surveys 2012 – a seminar for UIE