Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Category: Surveys
Book review: Designing Effective Web Surveys
This is a book that focuses on visual and interaction design Designing Effective Web Surveys by Mick Couper, PhD is all about what survey methodologists call ‘the instrument’, the questionnaire itself that the user interacts with. You will not find anythingContinue reading… Book review: Designing Effective Web Surveys
Using EEG in a usability test of a survey
We all know that people will give up on surveys if they are too long or too boring. But exactly how long is too long? Exactly how boring is too boring? One of my most fascinating clients is Kantar, theContinue reading… Using EEG in a usability test of a survey
Ten (slightly different) tips for a better survey, STC2011
This is a slightly updated version of the Ten Tips for a Better Survey presentation I gave at the STC2011 conference. 10 tips for a better survey at UX Bristol from Caroline Jarrett View the slides as a PDF:Continue reading… Ten (slightly different) tips for a better survey, STC2011
Book review: Developing a Questionnaire
It’s been a crazy busy month, with wonderful, challenging work to do – so I was extra pleased that I had a really short, easy read waiting for you, Developing a Questionnaire by Bill Gillham (2nd edition, 2008). The book is fullContinue reading… Book review: Developing a Questionnaire
Book review: Survey Errors and Survey Costs
Robert M. Groves is a distinguished survey methodologist has won a whole raft of awards for his important work in survey methodology, both in academia as a professor for many years University of Michigan and working at the U. S.Continue reading… Book review: Survey Errors and Survey Costs
Surveys that could be better: Radisson
For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Ten tips for a better survey, STC2011
At the STC Technical Communication Summit 2011 I shared ten tips to improve any survey. The tips fell into three categories: writing good questions that users can answer; improvements to the survey process; and testing your survey. 10 tipsContinue reading… Ten tips for a better survey, STC2011
Book review: Online Surveys for Dummies
All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Book review: Online Surveys for Dummies
SUS Svensk: System Usability Scale in Swedish
Recently, I wrote about SUS: a good enough usability questionnaire, the scale devised by John Brookes. Bengt Göransson commented that he uses it as part of his ‘tool box’, pointing out that it is important to use it alongside other methodsContinue reading… SUS Svensk: System Usability Scale in Swedish