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Category: Surveys

Intercom interview on designing surveys that work

Caroline Jarrett 7 September 2022 6 July 2022
Intercom interview on designing surveys that work

It was a pleasure to share my thoughts on surveys themes with Liam Geraghty, of the Intercom podcast. We chatted about: Why catching people in the moment, rather than days later, is the best way to get quick, accurate results.Continue reading… Intercom interview on designing surveys that work

It is OK to stop reading a book (Book review: The Grammar of Science by Karl Pearson)

Caroline Jarrett 27 June 2022 27 June 2022
It is OK to stop reading a book (Book review: The Grammar of Science by Karl Pearson)

Karl Pearson, 1857-1936, was a professor of applied mathematics and mechanics. He was one of the major figures in statistics, especially medical statistics. Depressingly, he was also a eugenicist and racist – two things that I regret that I overlookedContinue reading… It is OK to stop reading a book (Book review: The Grammar of Science by Karl Pearson)

Some thoughts on surveys: Boye and Company member conference call

Caroline Jarrett 1 November 2024 22 June 2022
Some thoughts on surveys: Boye and Company member conference call

It was a pleasure to re-connect with Janus Boye after a gap of more than a decade. I last worked with Boye and Company in 2011 when I attended the JBoye conference in Aarhus Denmark to give talks on surveysContinue reading… Some thoughts on surveys: Boye and Company member conference call

Thinking about surveys of patients with Loyal

Caroline Jarrett 1 November 2024 8 June 2022
Thinking about surveys of patients with Loyal

How do we ask people about their experiences of healthcare? That was the theme of a survey studio that I did for Loyal earlier this year. Loyal is a healthcare business in the USA, and I worked with Amira PettusContinue reading… Thinking about surveys of patients with Loyal

Get more insight from smaller surveys by patchworking

Caroline Jarrett 1 November 2024 8 April 2022
Get more insight from smaller surveys by patchworking

There’s a dilemma in the world of surveys: we want to find out lots of things by asking people questions, but they do not want to answer Big Honkin’ Surveys any more. Patchwork is the art of putting small piecesContinue reading… Get more insight from smaller surveys by patchworking

Surveys that work: a 10hr workshop for Rosenfeld Media

Caroline Jarrett 7 June 2023 7 March 2022
Surveys that work: a 10hr workshop for Rosenfeld Media

My publisher Rosenfeld Media invited me to join the Rosenfeld Media online workshops program to teach an intensive 10hr dive into surveys. It was a pleasure to work with participants from the United States, Canada and Germany. In sessions onContinue reading… Surveys that work: a 10hr workshop for Rosenfeld Media

Surveys that work for the Harvard User Research Community

Caroline Jarrett 24 April 2024 19 January 2022
Surveys that work for the Harvard User Research Community

I was delighted to begin this year’s presentations by talking about my book, Surveys That Work, as part of the Brown Bag Book Club series organised by the User Research Center at Harvard University An encouragingly large group of HarvardContinue reading… Surveys that work for the Harvard User Research Community

Why I no longer recommend “How to lie with statistics”

Caroline Jarrett 1 November 2024 4 November 2021
Why I no longer recommend “How to lie with statistics”

How to Lie with Statistics by Darrell Huff is one of the bestselling-ever books about statistics and one I used to recommend. Its bright, readable style seemed to make it an accessible introduction to statistics, including what I believed toContinue reading… Why I no longer recommend “How to lie with statistics”

Measuring satisfaction: a round-up

Caroline Jarrett 11 October 2023 3 November 2021
Measuring satisfaction: a round-up

Measuring satisfaction is the topic that comes up more often than any other when I’m asked about surveys. It’s also one of the more complicated topics when it comes to creating surveys that work. This little post is to directContinue reading… Measuring satisfaction: a round-up

No yes/no questions

Caroline Jarrett 23 March 2022 2 November 2021
No yes/no questions

If you’ve been in a forms studio with me, you’ll be familiar with the moment where I say: “No yes/no”. It’s my shorthand for “Avoid questions that only have two available answers: ‘yes’ and ‘no’. People often struggle with them”.Continue reading… No yes/no questions

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Latest Blog Posts

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    In 2025, I’m focusing on error rates and data quality. My plan is to update this postContinue reading... Error rates and data quality – my 2025 topic
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    Content design is crucial for good forms, so I was thrilled when Content Club in London askedContinue reading... Getting forms right: how better words lead to better results
  • Some thoughts about surveys for Olin College of Engineering Students 202420 November 2024
    Would you like a lightning introduction to the errors in Total Survey Error? I was delighted whenContinue reading... Some thoughts about surveys for Olin College of Engineering Students 2024

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