Getting valid results from surveys: meet the Survey Octopus

Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to make decisions.

These slides come from my Ā presentation to the UX New Zealand conference 2015 #uxnz2015.

For more material on using survey methods see my book, Surveys That Work and additional resources that I’m currently posting to this site.
#surveys #surveysthatwork