Surveys that work: an introduction to using Total Survey Error for the UX Insight Festival 2020

Surveys are easy to do – but harder to do well. Thanks to the UX Insight Festival 2020 who invited me to talk about my 7-step survey process, starting with Goals and thinking about Sampling, Questions, Questionnaires, Fieldwork, Responses andContinue reading… Surveys that work: an introduction to using Total Survey Error for the UX Insight Festival 2020