Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to makeContinue reading… Getting valid results from surveys: meet the Survey Octopus
Category: User research
Because the light bulb has to want to change
Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem. ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change
Book review: “Practical Empathy” by Indi Young
“Voice of the customer”. “Understand user needs”. “Get out of our silos”. “No more group-think”. It’s no longer news that it’s a good idea to understand, respect, and design for other people’s perspectives. And there are plenty of books aroundContinue reading… Book review: “Practical Empathy” by Indi Young
How not to get a job, and how to get one
“How can I get a job in user research?” It’s a question that comes up a lot, and reappeared the other day in one of the forums I belong to. It reminded me of a post I wrote a fewContinue reading… How not to get a job, and how to get one
Getting value from user research
‘What are your favourite ways to learn about your users?’ was the topic in the August Ask UXMatters column. It was an opportunity for me to point out that there is value in learning about users only if our colleaguesContinue reading… Getting value from user research
Discussion: Design for Everyone – at the Service Design in Government conference
How do we make our services available to everyone who needs to use them? A group of us at the Service Design in Government 2014 conference came together in a Goldfish Bowl group to talk about our personal and design challenges.Continue reading… Discussion: Design for Everyone – at the Service Design in Government conference
Using metrics to help improve a University prospectus
This post, written with Viki Stirling of the Open University, was first published in Tullis, T. and Albert, W. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Morgan Kaufmann/Elsevier 2013. The Open University is the UK’s largest university,Continue reading… Using metrics to help improve a University prospectus
Better UX surveys for UCD2012
UCD2012 – the User Centred Design Conference in London – was an initiative organised by the Computer Society Interaction Group (BCS), British Interactive Media Association (BIMA), the Institute of Ergonomics and Human Factors (IEHF), Interaction Design Association (IxDA) and the UserContinue reading… Better UX surveys for UCD2012
How to ask better questions and how to assess UX using surveys
These slides are from the first part of a workshop I ran For EBI on user experience surveys. They cover two key topics: how to improve the questions in surveys, and how to assess UX using a survey. Better UXContinue reading… How to ask better questions and how to assess UX using surveys
More investigation of why usability problems go unfixed
Not enough time, not enough resources, not enough clout to make it happen… Earlier in the year, Steve Krug and I reported on a survey that we carried out amongst UX professionals about why usability problems go unfixed. We suggested some ideasContinue reading… More investigation of why usability problems go unfixed