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Category: User research

Journey maps: pitfalls and possibilities

Jane Matthews 2 September 2025 2 March 2016
Journey maps: pitfalls and possibilities

At UXPA 2016, I took part in a panel on journey maps. I talked about some of the benefits of journey maps – but also about some of their limitations.  Journey maps: pitfalls and possibilities from Caroline Jarrett View the presentation asContinue reading… Journey maps: pitfalls and possibilities

Testing documents: a meeting of Clarity International London

Caroline Jarrett 19 August 2025 29 January 2016
Testing documents: a meeting of Clarity International London

Thanks to the generosity of the City Remembrancer’s office in the City of London, I had the unusual privilege of leading a workshop about testing documents at The City Centre, their meeting venue by the Guildhall. The meeting was one ofContinue reading… Testing documents: a meeting of Clarity International London

Getting valid results from surveys: meet the Survey Octopus

Jane Matthews 19 August 2025 30 October 2015
Getting valid results from surveys: meet the Survey Octopus

Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to makeContinue reading… Getting valid results from surveys: meet the Survey Octopus

Because the light bulb has to want to change

Caroline Jarrett 2 September 2025 17 October 2015
Because the light bulb has to want to change

Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem. ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change

Book review: “Practical Empathy” by Indi Young

Caroline Jarrett 11 September 2025 11 April 2015
Book review: “Practical Empathy” by Indi Young

“Voice of the customer”. “Understand user needs”. “Get out of our silos”. “No more group-think”. It’s no longer news that it’s a good idea to understand, respect, and design for other people’s perspectives. And there are plenty of books aroundContinue reading… Book review: “Practical Empathy” by Indi Young

How not to get a job, and how to get one

Caroline Jarrett 11 September 2025 5 February 2015
How not to get a job, and how to get one

“How can I get a job in user research?” It’s a question that comes up a lot, and reappeared the other day in one of the forums I belong to. It reminded me of a post I wrote a fewContinue reading… How not to get a job, and how to get one

Getting value from user research

Jane Matthews 11 September 2025 4 August 2014
Getting value from user research

‘What are your favourite ways to learn about your users?’ was the topic in the August Ask UXMatters column. It was an opportunity for me to point out that there is value in learning about users only if our colleaguesContinue reading… Getting value from user research

Discussion: Design for Everyone – at the Service Design in Government conference

Caroline Jarrett 17 September 2025 30 May 2014
Discussion: Design for Everyone – at the Service Design in Government conference

How do we make our services available to everyone who needs to use them? A group of us at the Service Design in Government 2014 conference came together in a Goldfish Bowl group to talk about our personal and design challenges.Continue reading… Discussion: Design for Everyone – at the Service Design in Government conference

Using metrics to help improve a University prospectus

Jane Matthews 26 September 2025 20 December 2013
Using metrics to help improve a University prospectus

This post, written with Viki Stirling of the Open University, was first published in Tullis, T. and Albert, W. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Morgan Kaufmann/Elsevier 2013. The Open University is the UK’s largest university,Continue reading… Using metrics to help improve a University prospectus

Better UX surveys for UCD2012

Caroline Jarrett 17 October 2025 12 November 2012 Leave a Comment on Better UX surveys for UCD2012
Better UX surveys for UCD2012

UCD2012 – the User Centred Design Conference in London – was an initiative organised by the Computer Society Interaction Group (BCS), British Interactive Media Association (BIMA), the Institute of Ergonomics and Human Factors (IEHF), Interaction Design Association (IxDA) and the UserContinue reading… Better UX surveys for UCD2012

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