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Category: Design

Why plain language and Plain English are different

Caroline Jarrett 2 October 2025 16 November 2021
Why plain language and Plain English are different

When a user says to you “why can’t they write in Plain English?”, that’s a very reasonable request for us to think harder about how we are writing content. What I’m going to discuss here is the difference between “plainContinue reading… Why plain language and Plain English are different

Don’t be afraid of the big long page

Caroline Jarrett 30 July 2025 11 November 2021
Don’t be afraid of the big long page

This post is co-authored by me and Amy Hupe. Long pages of content can seem daunting, so to make them look shorter, designers and developers often reach for things that hide some of the content, such as accordions, tabs, carouselsContinue reading… Don’t be afraid of the big long page

How to prototype a digital form on paper

Caroline Jarrett 1 November 2024 9 November 2021
How to prototype a digital form on paper

Here are three ideas for creating paper prototypes of digital forms. Or any form, really. Print widgets onto stickers Long, long ago – in 1999! – Gerry Gaffney made a paper prototyping kit that is free to download. It’s aContinue reading… How to prototype a digital form on paper

Try a preliminary sift to streamline your card-sorts

Caroline Jarrett 6 January 2023 8 November 2021
Try a preliminary sift to streamline your card-sorts

Here’s my favourite tip for card sorting. I get each participant to first of all put the cards into four categories: Things I definitely need or would do right now Things I have done or needed in the past ThingsContinue reading… Try a preliminary sift to streamline your card-sorts

Sankey’s suggestion and other stories

Caroline Jarrett 30 July 2025 1 November 2021
Sankey’s suggestion and other stories

I want to tell you about my father, John Anthony Sankey PhD CMG. Dad was a staunch Roman Catholic – ‘cradle to grave’ is the phrase. Today, 1st November, is celebrated as ‘All Saints Day’ by Catholics, so it seemsContinue reading… Sankey’s suggestion and other stories

How to edit anything – pro tip

Caroline Jarrett 1 November 2024 29 September 2021
How to edit anything – pro tip

I’ve been doing a lot of editing recently. Here’s how I do it. Think about who will use the thing and for what. Write a temporary headline for each chunk.* Each headline must be a full sentence that summarises theContinue reading… How to edit anything – pro tip

An app that reads alt-text from pptx

Caroline Jarrett 1 November 2024 22 September 2021
An app that reads alt-text from pptx

We think that it’s really important to make PowerPoint presentations accessible. And that means: writing alt-text for all the images. The PowerPoint Checker app reads a file in .pptx format,  extracts all the alt-text, and gives you a slide-by-slide report on what itContinue reading… An app that reads alt-text from pptx

Thought for the day by Tim Paul: a diagram about forms

Caroline Jarrett 1 November 2024 12 August 2021
Thought for the day by Tim Paul: a diagram about forms

On 5th August 2021, Tim Paul (head of interaction design at the UK Government Digital Service) posted a thought for the day on Twitter with a diagram (below) that resonated with a lot of people, including me, so Tim agreedContinue reading… Thought for the day by Tim Paul: a diagram about forms

Examples of co-design: Janet Hughes gives evidence to a select committee

Caroline Jarrett 30 July 2025 22 July 2021
Examples of co-design: Janet Hughes gives evidence to a select committee

It can be a little nerve-wracking when a select committee of the UK Parliament takes an interest in our work. On 20th July 2021, I listened with pride as Janet Hughes, Programme Director for the Future Farming and Countryside Programme,Continue reading… Examples of co-design: Janet Hughes gives evidence to a select committee

What does low literacy mean in practice?

Caroline Jarrett 30 July 2025 20 February 2021
What does low literacy mean in practice?

Hi! You’re reading this, correct? What about someone who has low literacy? What does that actually mean for them? Low literacy means ‘not good at reading’ There’s a lot of low literacy about. One major investigation in the UK discoveredContinue reading… What does low literacy mean in practice?

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