Lessons in longitudinal studies

Kids’ Life and Times (KLT) [3] is an annual survey of 10- and 11-year-old children in Northern Ireland that began in 2008

Kids’ Life and Times (KLT) [3] is an annual survey of 10- and 11-year-old children in Northern Ireland that began in 2008

Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers.

The European Survey Research Association Conference, held in Lausanne in July 2011, was a chance for me to hear from those who think in terms of years or even lifetimes in their investigations.

This article that I wrote for UXMattersPutting the “Long” into Longitudinal: UX Lessons from Survey Research covers some of what I learned for my own longer-term studies.