My book on surveys is: Surveys that work: A practical guide for designing better surveys.
If you choose to buy directly from my publisher, Rosenfeld Media, then I’ll be extra happy. But I’m glad to say that it’s available from most online retailers or by ordering from your local bookshop.
Buy the book from Rosenfeld Media: Surveys that work: A practical guide for designing better surveys
The book has a seven-step process
The book takes you through a seven-step process for a survey starting with Goals and ending with Reports.
If you’d like to get a flavour of it, try: Surveys That Work: An excerpt from Chapter 1.
And if you want a speedy introduction, try: The least you can do to improve a survey
Get a discount or sample copy
If you are an event or book club organiser, an academic who would like a sample copy, or willing to commit to writing a review of the book, then Rosenfeld Media would like to hear from you. (Tip: they’re usually really good about this).
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The chapters in the book relate to my survey process
Definitions Chapter: What is a survey? and the Survey Octopus
Chapter 1 Goals: Establish your goals for the survey
Chapter 2 Sample: Decide how many people to ask and how to find them
Chapter 3 Questions: Write and Test the Questions
Chapter 4 Questionnaire: Build and test the questionnaire
Chapter 6 Responses: Turn data into answers
Chapter 7 Reports: Show the results to decision-makers
Chapter 8 The least you can do
Spotlights are extra topics that I wanted to include
Spotlight A: Four different types of survey
Spotlight B: The Net Promoter Score and Correlation
Spotlight C in the book is about satisfaction. There are similar ideas on this page: How to ask about customer satisfaction in a survey
Spotlight D: Statistical significance
Spotlight F: Questions to ask when you choose a survey tool, starting with “Are you familiar with a particular tool?”. I wrote this Spotlight because I get asked about recommendations for survey tools, and the answer depends mainly on your circumstances and preferences.
Spotlight G: Choose your mode – web, paper or something else?
Spotlight H: “On a scale from 1 to 5” – Likert and rating scales
Spotlight I: A good chart is easy to read and honest