Spotlight B: the Net Promoter Score and Correlation

It’s crucial to understand that in statistics, “predicted” means “correlated within the context of this data”. It doesn’t mean “a forecast of future events”.  

 The prediction of future behaviour is never exact – but the customer may reflect on past behaviour and use that to gauge their answer.

I plan to write more on this topic, but in the meantime, if this is something you are really interested in learning more about, you can contact me using any of the channels on the contact page on this website.