Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is:
- Ask questions that people can answer
- Satisfaction is a slippery topic
- Assess the total survey error
- Understand who responds
- Use your survey goals to drive your analysis
- Test everything.
View the presentation as a PDF: Six crucial survey concepts that UX professionals need to know
featured image by Cinzia Delman, creative commons
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