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Tag: UXPA

Listen First Ask Second

Caroline Jarrett 8 November 2024 14 November 2019
Listen First Ask Second

For World Usability Day, November 14 2019, I’m excited to announce the first in a series of Effortmark stickers and posters. ‘Listen First, Ask Second’ is the result of a collaboration with award-winning illustrator Julia Allum. Good design starts withContinue reading… Listen First Ask Second

Six crucial survey concepts that UX professionals need to know

Caroline Jarrett 25 November 2025 21 September 2014
Six crucial survey concepts that UX professionals need to know

Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is: Ask questionsContinue reading… Six crucial survey concepts that UX professionals need to know

Form design and usability – an interview in the UX review

Jane Matthews 17 September 2025 31 July 2014
Form design and usability – an interview in the UX review

“Whose work should you be checking out if you’re interested in better forms?” For me, that’s the most interesting question I was asked in an interview on forms design and usability for the UXreview because it gave me the opportunityContinue reading… Form design and usability – an interview in the UX review

Looking forward to UXPA 2014

Caroline Jarrett 17 September 2025 3 July 2014
Looking forward to UXPA 2014

Ahead of UXPA 2014, the Futureheads UX team interviewed me about the sessions I’m running at the conference, and what else I’m looking forward to. On Monday 21 July I’m running an evening tutorial in ‘Surveys in User Experience’. I’m looking forwardContinue reading… Looking forward to UXPA 2014

Because the light bulb has to want to change: Why usability problems go unfixed

Caroline Jarrett 7 July 2026 17 June 2012
Because the light bulb has to want to change: Why usability problems go unfixed

Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem: ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change: Why usability problems go unfixed

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Latest Blog Posts

  • Wrong answers only: Workshop at UX Scotland 202616 June 2026
    Why do people lie on forms and surveys and what can we do about that?
  • How to think about error rates and data quality as we head into AI11 May 2026
    Many of us are considering how to include Artificial Intelligence (AI) in the services that we workContinue reading... How to think about error rates and data quality as we head into AI
  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both

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