Surveys can be a really valuable source of great data. At the 2014 UXPA conference I decided to challenge my audience with a workshop exploring six crucial concepts from survey methodology that will determine how useful that data is: ask questionsContinue reading… Six crucial survey concepts that UX professionals need to know
Tag: satisfaction
A deep dive into questions
How to ask better questions, and how to assess user experience using surveys, were the themes of the workshop I ran for UXLX – the 2014 User Experience conference held in Lisbon. We focused first on the four key areas for improving survey questions:Continue reading… A deep dive into questions
How to ask about user satisfaction in a survey
Surveys often include questions about satisfaction. But what is satisfaction: an emotional response? all about comparisons? And what does it mean for user experience? This article, first published in the November 2012 UXMatters, examines what satisfaction means and how best to handle its complexity in aContinue reading… How to ask about user satisfaction in a survey
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires