What information do visitors search for? What are “good” search results? What are the differences between internal search and external? How do users interact with the Google results page?
And what does all of this mean for website design?
Reporting on work done at the UK’s Open University, this case study was presented to OzCHI 2009: 21st Annual Conference of the Australian Computer-Human Interaction Special Interest Group (CHISIG) of the Human Factors and Ergonomics Society of Australia (HFESA), Melbourne, Australia.