A book that focuses on visual and interaction design Designing Effective Web Surveys by Mick Couper, PhD is all about what survey methodologists call ‘the instrument’, the questionnaire itself that the user interacts with. You will not find anything here aboutContinue reading… Book review: Designing Effective Web Surveys
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Using EEG in a usability test of a survey
We all know that people will give up on surveys if they are too long or too boring. But exactly how long is too long? Exactly how boring is too boring? One of my most fascinating clients is Kantar, theContinue reading… Using EEG in a usability test of a survey
Ten (slightly different) tips for a better survey, STC2011
This is a slightly updated version of the Ten Tips for a Better Survey presentation I gave at the STC2011 conference. 10 tips for a better survey at UX Bristol from Caroline Jarrett #surveys #surveysthatwork
Book review: Developing a Questionnaire
It’s been a crazy busy month, with wonderful, challenging work to do – so I was extra pleased that I had a really short, easy read waiting for you, Developing a Questionnaire by Bill Gillham (2nd edition, 2008). A short, very practicalContinue reading… Book review: Developing a Questionnaire
Book review: Survey Errors and Survey Costs
OK, this month it gets serious. My pick is: Survey Errors and Survey Costs by Robert M. Groves (1989, reprinted 2004). One of the most influential books on survey methodology This book was named one of the 50 most influential books inContinue reading… Book review: Survey Errors and Survey Costs
Surveys that could be better: Radisson
For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Designing e-commerce and checkout forms
This post originally appeared in 2011 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability. If you’re selling something on the web, then you’ll inevitably come toContinue reading… Designing e-commerce and checkout forms
Ten tips for a better survey, STC2011
A series of tips, examples and practical exercises on survey questions, processes and testing – delivered at the STC Technical Communication Summit 2011, California, US. 10 tips for a better survey at STC2011 from Caroline Jarrett #surveys #surveysthatwork
Labels and buttons on forms – and other time-consuming controversies
These slides are from my course presentation to CHI2011, the conference of the SIGCHI, held in Vancouver, Canada. Labels and buttons on forms from Caroline Jarrett #forms #formsthatwork
Design questions for complex forms: a study of census envelopes
Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes