For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Blog
Designing e-commerce and checkout forms
This post originally appeared in 2011 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability. If you’re selling something on the web, then you’ll inevitably come toContinue reading… Designing e-commerce and checkout forms
Ten tips for a better survey, STC2011
A series of tips, examples and practical exercises on survey questions, processes and testing – delivered at the STC Technical Communication Summit 2011, California, US. 10 tips for a better survey at STC2011 from Caroline Jarrett #surveys #surveysthatwork
Labels and buttons on forms – and other time-consuming controversies
These slides are from my course presentation to CHI2011, the conference of the SIGCHI, held in Vancouver, Canada. Labels and buttons on forms from Caroline Jarrett #forms #formsthatwork
Design questions for complex forms: a study of census envelopes
Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes
Review: Online Surveys for Dummies
All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Review: Online Surveys for Dummies
SUS Svensk: System Usability Scale in Swedish
Recently, I wrote about SUS: a good enough usability questionnaire, the scale devised by John Brookes. Bengt Göransson commented that he uses it as part of his ‘tool box’, pointing out that it is important to use it alongside other methodsContinue reading… SUS Svensk: System Usability Scale in Swedish
Book Review: How to Lie with Statistics – not recommended
Update in 2025: I no longer recommend this book. See Why I no longer recommend how to lie with statistics Surveys are all about getting numeric data, and then reporting on it. What points do you want to make withContinue reading… Book Review: How to Lie with Statistics – not recommended
Designing forms for mobile
This post was first published in 2008 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability. It was updated in 2011. Design for mobile first For aContinue reading… Designing forms for mobile
Do incentives help to improve response rate?
Why do people fill in surveys? Did you answer: “Because they’re hoping to win the prize in the draw that’s offered?” No? I thought not. And of course, you’re right, but there is some evidence that incentives can work. I’mContinue reading… Do incentives help to improve response rate?