What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say: “Confidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?
Blog
Book review: Questions and answers in attitude surveys
Which is better: an open question or a closed one? What about including a “don’t know” option in your closed questions? Is there a “right” order for asking questions? If topics like these concern you, then you’ll want to readContinue reading… Book review: Questions and answers in attitude surveys
Introduction to usability testing for survey research
It’s always fascinating to encounter a profession with overlapping interests to our own in UX. The one I’ve been learning this year is survey methodology, and I was delighted to find out that they’re really into UX as well. TheContinue reading… Introduction to usability testing for survey research
Usability testing for survey research
It was a pleasure to prepare a seminar with Emily Geisen for the SAPOR conference in Raleigh, North Carolina – comparing her experience of usability testing of surveys with my own of usability testing in general. Our workshop slides are now available:Continue reading… Usability testing for survey research
Who enjoys filling out an application for a driving licence?
Here’s a presentation from the archives, dating back to work Robert Hempsall and I did for the DVLA (the UK’s Driver and Vehicle Licensing Agency). At that point the majority of applications for driving licences were still made on paper, but online applicationsContinue reading… Who enjoys filling out an application for a driving licence?
Book review – Looking back: a century of Dutch statistics
If you love looking at wonderful information design, you’ll enjoy this book of the month: Looking back: a century of Dutch statistics by CBS Statistics Netherlands. It’s in English and it’s free as a pdf download, or you can pay a smallContinue reading… Book review – Looking back: a century of Dutch statistics
Does your survey need a prenotice?
Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?
How to craft a better survey invitation
When we’re trying to improve a survey, It’s easy to focus on the questionnaire to the exclusion of other important aspects of the survey. A couple of examples in my in-box recently reminded me about the importance of the surveyContinue reading… How to craft a better survey invitation
Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Book review: Designing Effective Web Surveys
This is a book that focuses on visual and interaction design Designing Effective Web Surveys by Mick Couper, PhD is all about what survey methodologists call ‘the instrument’, the questionnaire itself that the user interacts with. You will not find anythingContinue reading… Book review: Designing Effective Web Surveys