This post originally appeared in 2011 on ‘Forms that Work’ – the companion website for Caroline’s book with Gerry Gaffney Forms that Work: designing web forms for usability.
If you’re selling something on the web, then you’ll inevitably come to a point where you’re asking your customers to give you some specific details about how they want to pay and delivery, whether electronically or to a street address.
Let’s face it: there will be a form.
The principles we describe in our book apply to checkout forms, just like any other form:
- Understand your customers,
- Only ask what is completely necessary,
- Ask questions your users can answer,
- Make the form look easy,
- Test, and test again, with your actual customers.
Specific guidelines for e-commerce
Christian Holst published an excellent article on Smashing Magazine: Fundamental guidelines of e-commerce checkout design.
Anil Batra has identified 5 Things That Could Be Hurting Your Conversions.