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Author: Caroline Jarrett

Design at scale: building a design community

Caroline Jarrett 19 August 2025 11 December 2015
Design at scale: building a design community

The following article, written with Tim Paul, first appeared in UXPA Magazine:  Design at scale: Building a design community. It focuses on four design patterns we’d been working on for the GDS Service Manual: dates; display of error messages; gender andContinue reading… Design at scale: building a design community

Seminar on teaching Total Survey Error, Auckland

Caroline Jarrett 19 August 2025 6 November 2015
Seminar on teaching Total Survey Error, Auckland

My trip to New Zealand ended on a high note, with an invitation from Beryl Plimmer to visit the University of Auckland Computer Science department for a seminar: “The Survey Octopus: An approach to teaching Total Survey Error”. Thanks to Simone LinzContinue reading… Seminar on teaching Total Survey Error, Auckland

Designing forms that work: UX Australia workshop

Caroline Jarrett 19 August 2025 20 October 2015
Designing forms that work: UX Australia workshop

Thanks again to the UX people in Melbourne and Sydney who came to our UX Australia workshops on “Designing forms that work”, and to Donna Spencer for organising them. I started us off with an introduction to thinking about forms. Continue reading… Designing forms that work: UX Australia workshop

Because the light bulb has to want to change

Caroline Jarrett 2 September 2025 17 October 2015
Because the light bulb has to want to change

Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem. ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change

Total Survey Error for non-specialists, Baltimore 2015

Caroline Jarrett 2 September 2025 22 September 2015
Total Survey Error for non-specialists, Baltimore 2015

Total Survey Error (TSE) is a crucial concept in survey methodology, but one that I’ve struggled to get my head around. Eventually I realised that although the issues in TSE are often presented as linear flows, they are actually allContinue reading… Total Survey Error for non-specialists, Baltimore 2015

My new favourite form. Really.

Caroline Jarrett 2 September 2025 22 September 2015
My new favourite form. Really.

I have a new favourite form: HMRC’s Pay your self-assessment online. Enjoy! But maybe before you do, you’d like a little explanation? OK, I’ll back up a bit and explain. Making better forms isn’t easy I’m a forms specialist –Continue reading… My new favourite form. Really.

Design patterns aren’t just for government – UX Cambridge 2015

Caroline Jarrett 2 September 2025 11 September 2015
Design patterns aren’t just for government – UX Cambridge 2015

When Tim Paul and I did a session on design patterns at the 2015 Service Design in Government conference in London, we expected to get a lively, interested group of UK central and local government people, and we did. We also metContinue reading… Design patterns aren’t just for government – UX Cambridge 2015

No more accordions: how to choose a form structure

Caroline Jarrett 11 September 2025 13 August 2015
No more accordions: how to choose a form structure

Government forms are usually complex, asking a huge number of questions.What is the best way to group questions to make completing them as easy as possible for people? This blog post for Government Digital Service considers what we’ve learned about form structure fromContinue reading… No more accordions: how to choose a form structure

Forms studio at UX Bristol

Caroline Jarrett 11 September 2025 17 July 2015
Forms studio at UX Bristol

Sometimes conferences are about getting lots of people together in big rooms, often over several days. UX Bristol isn’t like that. It’s one of the hottest tickets in the UK, selling out in minutes, because the organisers deliberately keep itContinue reading… Forms studio at UX Bristol

The form you have or the form you need?

Caroline Jarrett 11 September 2025 10 June 2015
The form you have or the form you need?

Jonathan Blum of Entrepreneur Magazine asked me for my thoughts on whether build-it-yourself forms tools can help small businesses. I said: “Not just small firms, but all firms make the mistake of believing that because they have been using a formContinue reading… The form you have or the form you need?

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Latest Blog Posts

  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both
  • My research on error rates and data quality17 February 2026
    In 2025, I focused mostly on error rates and data quality. I did a series of workshopsContinue reading... My research on error rates and data quality
  • Garbage in, garbage out: Workshop at SDinGOV 202521 October 2025
    My topic for 2025 is ‘error rates and data quality’, and it was a pleasure to haveContinue reading... Garbage in, garbage out: Workshop at SDinGOV 2025

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