The Survey Octopus – getting valid data from surveys

Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to make decisions.

View the workshop I delivered at the 2016 UX in the City conference held in Oxford, March 31-April 1.

Alternatively, here are my slides from the workshop.

For more material on using survey methods see my book, Surveys That Work and additional resources I’m currently posting to this site.
#surveys #surveysthatwork