The Survey Octopus – getting valid data from surveys

Surveys are a powerful research method, but not easy to get right. The Survey Octopus is a way of thinking through the issues that will ensure that you’ll get solid results from your survey that you can use to make decisions.

View the workshop I delivered at the 2016 UX in the City conference held in Oxford, March 31-April 1.

Alternatively, here are my slides from the workshop.