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Effortmark Ltd is Caroline Jarrett’s consultancy business.

Caroline is the forms specialist. She advises organisations on how to make their forms easier to fill in.

Caroline can help you to:

Caroline writes and speaks on forms, surveys, and user experience. Full list of her publications and presentations

For the remainder of 2017, she is taking time off due to leukaemia. She asks you that you support her by:

  • donating blood. In the UK: give blood. Elsewhere: please contact your local service
  • continuing to ask her questions about forms and surveys