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v:ext="edit" spidmax="2050"/> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1"/> </o:shapelayout></xml><![endif]--> </head> <body bgcolor=white lang=EN-GB link=blue vlink=purple style='tab-interval:36.0pt' marginheight=0 marginwidth=0> <div class=WordSection1> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='mso-cellspacing:0cm;mso-yfti-tbllook:1184'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td valign=top style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal style='line-height:15.0pt'><a href="index.html"><span style='font-size:9.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";mso-no-proof:yes'><img border=0 width=91 height=90 id="_x0000_i1028" src=logo.gif></span></a><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><o:p></o:p></span></p> </td> <td valign=top style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal style='line-height:15.0pt'><a href="index.html"><span style='font-size:9.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";mso-no-proof:yes'><img border=0 width=418 height=90 id="_x0000_i1027" src=logotype.gif alt=Effortmark></span></a><span style='font-size:9.0pt;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><o:p></o:p></span></p> </td> <td rowspan=4 valign=top style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal style='line-height:15.0pt'><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333;mso-no-proof:yes'><img border=0 width=85 height=230 id="_x0000_i1026" src=j.gif alt=j></span><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td rowspan=3 valign=bottom style='padding:.75pt .75pt .75pt .75pt'> <p class=MsoNormal style='line-height:15.0pt'><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333;mso-no-proof:yes'><img border=0 width=91 height=164 id="_x0000_i1025" src=c.gif alt=c></span><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><o:p></o:p></span></p> </td> <td valign=top style='padding:.75pt .75pt .75pt .75pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:15.0pt'><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><a href="services.html">Consultancy and Training</a>&nbsp;&nbsp;&nbsp;<o:p></o:p></span></p> </td> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:15.0pt'><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><a href="casestudy.html">Case Study</a>&nbsp;&nbsp;&nbsp;<o:p></o:p></span></p> </td> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:15.0pt'><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><a href="about.html">About</a>&nbsp;&nbsp;&nbsp;<o:p></o:p></span></p> </td> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:15.0pt'><span style='font-size:9.0pt; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'><a href="resources.html">Resources</a><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:2'> <td valign=top style='padding:.75pt .75pt .75pt .75pt'> <h2 style='line-height:15.0pt'><span style='mso-fareast-font-family:"Times New Roman"; color:#333333'>Making forms easier to fill in<o:p></o:p></span></h2> <p><span class=SpellE>Effortmark</span> is Caroline Jarrett's usability consultancy.</p> <p>I specialise in making forms easy to use. </p> <p>I will investigate your forms, how your customers fill them in and what you do with them. </p> <p>Then I will help you to design forms that are easy to fill in and easy to process.</p> <h2 style='line-height:15.0pt'><span style='mso-fareast-font-family:"Times New Roman"; color:#333333'>Making web sites easier to use<o:p></o:p></span></h2> <p>Because so many forms are part of a web site, or linked with one, I also work on making web sites easier to use. </p> <p>I'll choose from quantitative and qualitative market research techniques, including usability testing, to find out how your customers react to your website and what to do to make it easy for them.</p> <h2 style='line-height:15.0pt'><span style='mso-fareast-font-family:"Times New Roman"; color:#333333'>Get better responses to questionnaires<o:p></o:p></span></h2> <p>My techniques for making forms easier to fill in also work well on questionnaires. I'll advise on layout, design of questions, and how to build the questionnaire into an overall survey including sampling, pilot and analysis.</p> <h2 style='line-height:15.0pt'><span style='mso-fareast-font-family:"Times New Roman"; color:#333333'>Training in usability <o:p></o:p></span></h2> <p>If you're looking for training in usability, I offer courses in:</p> <p style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><a href="course_forms.html">form design</a>, </p> <p style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><a href="course_intro.html">do-it-yourself usability testing,</a></p> <p style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><a href="course_interview.html">interviewing skills for usability testing</a><a href="course_intro.html"> </a>and </p> <p style='margin-left:36.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1; tab-stops:list 36.0pt'><![if !supportLists]><span style='font-size:10.0pt; mso-bidi-font-size:9.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><a href="course_editing.html"><span class=GramE>editing</span> for the web</a>. </p> <p>I'm also a founder member of the international usability training consortium <a href="http://www.usabilitythatworks.com/">Usability that works</a>. </p> <h2 style='line-height:15.0pt'><span style='mso-fareast-font-family:"Times New Roman"; color:#333333'>Further Information<o:p></o:p></span></h2> <p><span class=SpellE>Effortmark</span> Limited is a usability consultancy based in the United Kingdom. <a href="about.html#address">Contact us</a>. </p> <p class=copy><span class=SpellE>Effortmark</span> Limited. Last updated: 08 April 2011</p> </td> </tr> <tr style='mso-yfti-irow:3;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt .75pt .75pt'></td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><o:p>&nbsp;</o:p></span></p> </div> </body> <!-- Mirrored from www.effortmark.co.uk/ by HTTrack Website Copier/3.x [XR&CO'2008], Mon, 04 Apr 2011 12:36:44 GMT --> <!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=UTF-8"><!-- /Added by HTTrack --> </html>