Chapter 8 The least you can do

I was inspired to write a chapter called “The least you can do”™ by Steve Krug, who includes the same trademarked phrase in his book Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The topics in the chapter are:

  • The survey process has seven steps (a recap of the overall process from the book)
  • What to do when you’ve only got an hour (some ideas for quick things to improve a survey)
  • What to do when you’ve got a day (a timetable for a Light Touch Survey in a day)
  • What to do when you’ve got a whole week (a more generous timetable for a Light Touch Survey when you can spare a whole week)
  • The checklist for everything (checklists that align with the seven chapters / seven steps in the survey process)

And I wrap up the book with my final word: “iterate”, urging you to keep working on your surveys.

Here are downloadable versions of the timetables and checklist in this chapter:

Here is the survey process as an image.

The seven steps of the survey process are: Goals: Establish your goals for the survey, leading to questions you need answers to Sample: Check who to ask and how many, leading to people you will invite to answer Questions: Test the questions, leading to questions people can answer Questionnaire: Build the questionnaire, leading to questions people can interact with Fieldwork: Run the survey from invitation to follow-up, leading to people who respond Responses: Clean and analyze the data, leading to answers Reports: Present the results, leading to decisions.
The survey process in seven steps