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Category: User research

How to ask better questions and how to assess UX using surveys

Jane Matthews 17 October 2025 16 October 2012
How to ask better questions and how to assess UX using surveys

These slides are from the first part of a workshop I ran  for EBI on user experience surveys. They cover two key topics: how to improve the questions in surveys, and how to assess UX using a survey. Better UXContinue reading… How to ask better questions and how to assess UX using surveys

More investigation of why usability problems go unfixed

Caroline Jarrett 21 October 2025 3 August 2012
More investigation of why usability problems go unfixed

Not enough time, not enough resources, not enough clout to make it happen… Earlier in the year, Steve Krug and I reported on a survey that we carried out amongst UX professionals about why usability problems go unfixed. We suggested some ideasContinue reading… More investigation of why usability problems go unfixed

Ten tips for a better UX survey, Las Vegas 2012

Jane Matthews 21 October 2025 8 June 2012
Ten tips for a better UX survey, Las Vegas 2012

I was delighted to be invited to talk to the User Experience Professionals Association Conference in Las Vegas in June. This presentation offers tips on writing better questions, using rating scales well, improving the whole survey process, and testing, testing,Continue reading… Ten tips for a better UX survey, Las Vegas 2012

Design tips for surveys 2012 – a seminar for UIE

Caroline Jarrett 28 October 2025 28 February 2012
Design tips for surveys 2012 – a seminar for UIE

When I was invited, as a Rosenfeld Media aspiring author, to talk about surveys for the UIE All You Can Learn series of seminars, I had to think hard about how to condense a full-day training workshop into something that would work forContinue reading… Design tips for surveys 2012 – a seminar for UIE

What is a confidence interval and why would you want one?

Jane Matthews 4 November 2025 7 November 2011
What is a confidence interval and why would you want one?

What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say: “Confidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?

Usability testing for survey research

Jane Matthews 13 November 2025 8 October 2011
Usability testing for survey research

It was a pleasure to prepare a seminar with Emily Geisen for the SAPOR conference in Raleigh, North Carolina – comparing her experience of usability testing of surveys with my own of usability testing in general. Our workshop slides are now available:Continue reading… Usability testing for survey research

Asking questions about internet behaviour

Jane Matthews 4 December 2025 7 February 2011
Asking questions about internet behaviour

Have you read Steve Krug’s newest book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems? I was honoured when Steve asked me to read it in manuscript form, but – just between you and me – IContinue reading… Asking questions about internet behaviour

Usability – and what usability means for a form

Jane Matthews 4 December 2025 18 October 2010
Usability – and what usability means for a form

Thanks to KANA Europe for inviting me to join their customer conference.  This was the presentation I gave, on usability and forms.  Usability and forms, KANA Europe customer summit from Caroline Jarrett #forms #formsthatwork #usability

The question protocol: how to make sure every form field is necessary

Caroline Jarrett 13 January 2026 7 June 2010
The question protocol: how to make sure every form field is necessary

What is a question protocol? A question protocol is a tool for finding out which form fields are required. It lists: every question you ask who within your organisation uses the answers to each question what they use them forContinue reading… The question protocol: how to make sure every form field is necessary

How I got started in forms and usability

Jane Matthews 13 January 2026 25 May 2010
How I got started in forms and usability

These slides are from a presentation I made as part of the Usability Fundamentals Panel at the  UPA2010 conference, held in Munich in May.  Getting started in forms and usability, UPA Munich 2010 from Caroline Jarrett View the slidesContinue reading… How I got started in forms and usability

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Latest Blog Posts

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    Caroline Jarrett delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both
  • My research on error rates and data quality17 February 2026
    In 2025, I focused mostly on error rates and data quality. I did a series of workshopsContinue reading... My research on error rates and data quality
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    My topic for 2025 is ‘error rates and data quality’, and it was a pleasure to haveContinue reading... Garbage in, garbage out: Workshop at SDinGOV 2025

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