Recently, I wrote about SUS: a good enough usability questionnaire, the scale devised by John Brookes. Bengt Göransson commented that he uses it as part of his ‘tool box’, pointing out that it is important to use it alongside other methodsContinue reading… SUS Svensk: System Usability Scale in Swedish
Category: Articles
Book Review: How to Lie with Statistics – not recommended
Update in 2025: I no longer recommend this book. See Why I no longer recommend how to lie with statistics Surveys are all about getting numeric data, and then reporting on it. What points do you want to make withContinue reading… Book Review: How to Lie with Statistics – not recommended
Do incentives help to improve response rate?
Why do people fill in surveys? Did you answer: “Because they’re hoping to win the prize in the draw that’s offered?” No? I thought not. And of course, you’re right, but there is some evidence that incentives can work. I’mContinue reading… Do incentives help to improve response rate?
Book Review: The Psychology of Survey Response
This month, I’ve been working on a chapter on survey questions for my forthcoming book on Surveys That Work. It has meant revisiting my library of books about questions. My favourite, easily, is: “The Psychology of Survey Response” by Roger Tourangeau, LanceContinue reading… Book Review: The Psychology of Survey Response
2010 in 46 surveys: too many
I take a lot of screenshots: websites in general, forms specifically, and of course surveys. Those specific to a project go into particular folders; the rest are filed by year. Today I was hunting through for inspiration for the chapterContinue reading… 2010 in 46 surveys: too many
Asking questions about internet behaviour
Have you read Steve Krug’s newest book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems? I was honoured when Steve asked me to read it in manuscript form, but – just between you and me – IContinue reading… Asking questions about internet behaviour
Surveys in the news: Valentine’s Day
It was a familiar type of email, and one that I’d usually just delete, but in the interests of the Surveys that Work book I’m writing I opened it. “Valentine’s Day Romance Survey Results” from Fresh Flowers and Gifts in Australia.Continue reading… Surveys in the news: Valentine’s Day
SUS: a good enough usability questionnaire
One challenge of survey design is whether to use an existing questionnaire, or roll-your-own, or do some sort of hybrid. One of the best-known usability questionnaires is SUS. Is it good enough? I’m going to start by mentioning the advantages andContinue reading… SUS: a good enough usability questionnaire
Review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
You’re looking for a book on surveys, and my one isn’t yet out. What do to? I thought I’d help by sharing some of my favourites over the next few months. These will be the titles that I find myselfContinue reading… Review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
The Top Five Books about Forms Design
It’s December, and we’re coming up to the gift-giving season. In case you want to put something professionally relevant on your wish list—or, perhaps more realistically, in case you haven’t yet spent your 2010 book-buying budget—I’m going to devote thisContinue reading… The Top Five Books about Forms Design