Recently, I wrote aboutĀ SUS: a good enough usability questionnaire, the scale devised by John Brookes. Bengt Gƶransson commented that he uses it as part of his ātool boxā, pointing out that it is important to use it alongside other methodsContinue reading… SUS Svensk: System Usability Scale in Swedish
Category: Articles
Book review: How to Lie with Statistics – not recommended
Update in 2025: I no longer recommend this book. See Why I no longer recommend how to lie with statistics Surveys are all about getting numeric data, and then reporting on it. What points do you want to make withContinue reading… Book review: How to Lie with Statistics – not recommended
Do incentives help to improve response rate?
Why do people fill in surveys? Did you answer: āBecause theyāre hoping to win the prize in the draw thatās offered?ā No? I thought not. And of course, youāre right, but there is some evidence that incentives can work. IāmContinue reading… Do incentives help to improve response rate?
Book review: The Psychology of Survey Response
This month, Iāve been working on a chapterĀ on survey questions for my forthcoming book on Surveys That Work. It has meant revisiting my library of books about questions. My favourite, easily, is:Ā āThe Psychology of Survey ResponseāĀ by Roger Tourangeau, LanceContinue reading… Book review: The Psychology of Survey Response
2010 in 46 surveys: too many
I take a lot of screenshots: websites in general, forms specifically, and of course surveys. Those specific to a project go into particular folders; the rest are filed by year. Today I was hunting through for inspiration for the chapterContinue reading… 2010 in 46 surveys: too many
Asking questions about internet behaviour
Have you read Steve Krugās newest book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems? I was honoured when Steve asked me to read it in manuscript form, butĀ – just between you and meĀ – IContinue reading… Asking questions about internet behaviour
Surveys in the news: Valentine’s Day
It was a familiar type of email, and one that Iād usually just delete, but in the interests of the Surveys that Work book I’m writing I opened it. āValentineās Day Romance Survey Resultsā fromĀ Fresh Flowers and Gifts in Australia.Continue reading… Surveys in the news: Valentine’s Day
SUS: a good enough usability questionnaire
One challenge of survey design is whether toĀ use an existing questionnaire, or roll-your-own, or do some sort of hybrid. One of the best-known usability questionnaires is SUS. Is it good enough? Iām going to start by mentioning the advantages andContinue reading… SUS: a good enough usability questionnaire
Book review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Youāre looking for a book on surveys, and my one isnāt yet out. What do to? I thought Iād help by sharing some of my favourites over the next few months. These will be the titles that I find myselfContinue reading… Book review: Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
The Top Five Books about Forms Design
Itās December, and weāre coming up to the gift-giving season. In case you want to put something professionally relevant on your wish listāor, perhaps more realistically, in case you havenāt yet spent your 2010 book-buying budgetāIām going to devote thisContinue reading… The Top Five Books about Forms Design