How to obtain maximum insight by cross-referring site statistics, San Francisco, 2002

Slides from a presentation to the IIR/IMRO Symposium “Web-based surveys and usability testing”, San Francisco, California, US. The presentation describes a project at the UK’s Open University, which wanted to explore how students make course choice decisions. The students’ motivation,Continue reading… How to obtain maximum insight by cross-referring site statistics, San Francisco, 2002