Many of us will be doing a lot of gift-giving this month, so I’ve chosen a book as my Survey Book of the Month that would be just right for someone who enjoys something thought-provoking and a bit out ofContinue reading… Book review: Through the language glass: why the world looks different in other languages
Category: Articles
What is a confidence interval and why would you want one?
What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And here’s what they say: “Confidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?
Does your survey need a prenotice?
Do you enjoy hunting around on the web for surveys to fill in? I do, but that’s because I’m researching a book on Surveys That Work and I believe that it’s rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?
How to craft a better survey invitation
When we’re trying to improve a survey, It’s easy to focus on the questionnaire to the exclusion of other important aspects of the survey. A couple of examples in my in-box recently reminded me about the importance of the surveyContinue reading… How to craft a better survey invitation
Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Most of us in user experience are used to thinking short-term—in weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Book review: Survey Errors and Survey Costs
Robert M. Groves is a distinguished survey methodologist has won a whole raft of awards for his important work in survey methodology, both in academia as a professor for many years University of Michigan and working at the U. S.Continue reading… Book review: Survey Errors and Survey Costs
Surveys that could be better: Radisson
For this month’s post for my Surveys that Work blog on Rosenfeld Media I’m handing over to Gerry Gaffney – for a forensic examination of one customer survey he recently encountered. Apart from being co-author of my book, Forms thatContinue reading… Surveys that could be better: Radisson
Design questions for complex forms: a study of census envelopes
Census years are exciting times for the forms enthusiast. They’re quite rare – most countries run their census at 10-year intervals. And they affect the entire population. That’s the definition of a census – a count of an entire population. Census forms alsoContinue reading… Design questions for complex forms: a study of census envelopes
Book review: Online Surveys for Dummies
All of us need to look out at our competitors, right? So I’ve been buying a selection of the various books on surveys that are aimed at the general market. Rather to my surprise, I’m making one of them myContinue reading… Book review: Online Surveys for Dummies
SUS Svensk: System Usability Scale in Swedish
Recently, I wrote about SUS: a good enough usability questionnaire, the scale devised by John Brookes. Bengt Göransson commented that he uses it as part of his ‘tool box’, pointing out that it is important to use it alongside other methodsContinue reading… SUS Svensk: System Usability Scale in Swedish