What is a confidence interval? I wanted to know that recently and turned to one of my favourite books: Measuring the User Experience, by Tom Tullis and Bill Albert. And hereâs what they say: âConfidence intervals are extremely valuable forContinue reading… What is a confidence interval and why would you want one?
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Book review: Questions and answers in attitude surveys
Which is better: an open question or a closed one? Should you include a âdonât knowâ option in your closed questions? Is there a ârightâ order for asking questions? If topics like these concern you, then youâll want to readContinue reading… Book review: Questions and answers in attitude surveys
Introduction to usability testing for survey research
Itâs always fascinating to encounter a profession with overlapping interests to our own in UX. The one Iâve been learning this year is survey methodology, and was delighted to find out that theyâre really into UX as well. The shortContinue reading… Introduction to usability testing for survey research
Usability testing for survey research
It was a pleasure to prepare a seminar with Emily Geisen for the SAPOR conference in Raleigh, North Carolina – comparing her experience of usability testing of surveys with my own of usability testing in general. Our workshop slides are now available:Continue reading… Usability testing for survey research
Who enjoys filling out an application for a driving licence?
Here’s a presentation from the archives, dating back to work Robert Hempsall and I did for the DVLA (the UK’s Driver and Vehicle Licensing Agency). At that point the majority of applications for driving licences were still made on paper, but online applicationsContinue reading… Who enjoys filling out an application for a driving licence?
Book review: Looking back: a century of Dutch statistics
If you love looking at wonderful information design, youâll enjoy this book of the month: Looking back: a century of Dutch statistics by CBS Statistics Netherlands. Itâs in English and itâs free as a .pdf download, or you can pay a smallContinue reading… Book review: Looking back: a century of Dutch statistics
Does your survey need a prenotice?
Do you enjoy hunting around on the web for surveys to fill in? I do, but thatâs because Iâm researching a book on Surveys That Work and I believe that itâs rather unusual behaviour. Most people need to be askedContinue reading… Does your survey need a prenotice?
Better survey invitations and reminders
Question: Whatâs the difference between a survey and a questionnaire? Answer: A survey is a process; a questionnaire is the series of questions and answers in the middle of that process. Itâs easy to focus on the questionnaire to theContinue reading… Better survey invitations and reminders
Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Most of us in user experience are used to thinking short-termâin weeks or months. But, increasingly, organisations are planning to build long-term relationships with their customers. The European Survey Research Association Conference was a chance for me to hear from thoseContinue reading… Putting the ‘Long’ into Longitudinal: UX lessons from survey research
Book review: Designing Effective Web Surveys
A book that focuses on visual and interaction design Designing Effective Web Surveys by Mick Couper, PhD is all about what survey methodologists call âthe instrumentâ, the questionnaire itself that the user interacts with. You will not find anything here aboutContinue reading… Book review: Designing Effective Web Surveys