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Jane Matthews joins Effortmark

Caroline Jarrett 6 June 2024 9 June 2014
Jane Matthews joins Effortmark

Caroline welcomes Jane There’s nothing like a Big Birthday to focus the mind on what happens next.  Looking back over 20 years of my business Effortmark, I realised that I wanted to do better in future about keeping track of whatContinue reading… Jane Matthews joins Effortmark

A deep dive into questions

Jane Matthews 14 November 2019 6 June 2014
A deep dive into questions

How to ask better questions, and how to assess user experience using surveys, were the themes of the workshop I ran for UXLX – the 2014 User Experience conference held in Lisbon. We focused first on the four key areas for improving survey questions:Continue reading… A deep dive into questions

How to deal with long field names

Caroline Jarrett 29 October 2021 6 June 2014
How to deal with long field names

How to handle very long field names was the question exercising the expert panel in the May 2014 edition of Ask UXMatters. We came up with a number of suggestions, but before implementing any of them, test with your users.Continue reading… How to deal with long field names

Discussion: Design for Everyone – at the Service Design in Government conference

Caroline Jarrett 16 March 2020 30 May 2014
Discussion: Design for Everyone – at the Service Design in Government conference

How do we make our services available to everyone who needs to use them? A group of us at the Service Design in Government 2014 conference came together in a Goldfish Bowl group to talk about our personal and design challenges.Continue reading… Discussion: Design for Everyone – at the Service Design in Government conference

Book Review – A Web for Everyone: Designing Accessible User Experiences

Caroline Jarrett 11 April 2025 30 May 2014
Book Review – A Web for Everyone: Designing Accessible User Experiences

Some dozen years ago, I had a conversation with a web developer that went like this: Him: “Our website meets WCAG triple A.” Me: “But do you know whether people with disabilities can use it?” Of course, he was rightContinue reading… Book Review – A Web for Everyone: Designing Accessible User Experiences

Effortmark: better forms and surveys for 20 years

Caroline Jarrett 17 June 2017 21 May 2014
Effortmark: better forms and surveys for 20 years

Is it really 20 years since I set up Effortmark? 1994 seems both a long time ago, and very recent. Some things have changed: these days, we talk about ‘design thinking’, ‘service design’, ‘user experience’. Then, it was ‘customer focus’,Continue reading… Effortmark: better forms and surveys for 20 years

Eye Tracking in User Experience Design

Jane Matthews 20 May 2019 30 April 2014
Eye Tracking in User Experience Design

Eye tracking can be a valuable tool in understanding how users are interacting with forms and surveys – in order to improve them. It’s a topic I’ve presented on many times, such as in this presentation on Visual Forms to the UKContinue reading… Eye Tracking in User Experience Design

Fun with Forms

Jane Matthews 28 January 2021 27 April 2014
Fun with Forms

I admit it: most forms are designed with some serious purpose in mind. But I rejoice when I come across a bit of forms humour. Oatmeal describes how to do a shopping cart This cartoon from the Oatmeal is full of good advice –Continue reading… Fun with Forms

The design of survey forms at GOR 2014

Caroline Jarrett 16 March 2020 5 March 2014
The design of survey forms at GOR 2014

Where does a form end and a survey begin? That was my challenge when I was invited lead a half-day workshop on forms design at the General Online Research conference 2014 in Cologne, Germany. The group included survey methodologists fromContinue reading… The design of survey forms at GOR 2014

Using metrics to help improve a University prospectus

Jane Matthews 14 November 2019 20 December 2013
Using metrics to help improve a University prospectus

This post, written with Viki Stirling of the Open University, was first published in Tullis, T. and Albert, W. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, Morgan Kaufmann/Elsevier 2013. The Open University is the UK’s largest university,Continue reading… Using metrics to help improve a University prospectus

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