Getting value from user research

What are your favourite ways to learn about your users? was the topic in the August Ask UXMatters column.

It was an opportunity for me to point out “there is value in learning about users only if our colleagues can share in that knowledge.” Increasingly, I see the risk of what I call ‘the user researcher’s fallacy’ – the belief that if, as user researchers, we learn something there is value in that.

So my favourite way of learning about users is: whatever way means that the team can share that knowledge.