The design of survey forms at GOR 2014

Where does a form end and a survey begin? That was my challenge when I was invited lead a half-day workshop on forms design at the General Online Research conference 2014 in Cologne, Germany.

The group included survey methodologists from government, health topics, market research, and independent consultants.

We had a lively discussion as we shared examples of:

  • forms that introduce surveys,
  • aspects of questionnaires that are similar to forms, and
  • forms that survey methodologists use to keep track of survey data.