How to ask better questions, and how to assess user experience using surveys, were the themes of the workshop I ran for UXLX – the 2014 User Experience conference held in Lisbon. We focused on the four key areas forContinue reading… A deep dive into questions
Tag: user satisfaction
How to ask about customer satisfaction in a survey
Surveys often include questions about satisfaction. But what is satisfaction anyway? And are there better ways to ask about it? To measure customer satisfaction, we need to consider the customer’s starting point and the comparisons that drive whatever emotion theContinue reading… How to ask about customer satisfaction in a survey