Skip to content
Effortmark: Better forms and surveys (logo)

Effortmark

Better forms and surveys

Main Navigation

  • Home
  • Hire me
  • Speaking
  • Forms
  • Surveys
  • Design
  • Publications
  • Blog
  • About
  • Contact me

Tag: Steve Krug

More investigation of why usability problems go unfixed – why the lightbulb still has to want to change

Caroline Jarrett 7 July 2026 3 August 2012
More investigation of why usability problems go unfixed – why the lightbulb still has to want to change

Not enough time, not enough resources, not enough clout to make it happen… Earlier in the year, Steve Krug and I reported on a survey in our talk ‘Because the lightbulb has to want to change. We asked UX professionalsContinue reading… More investigation of why usability problems go unfixed – why the lightbulb still has to want to change

Because the light bulb has to want to change: Why usability problems go unfixed

Caroline Jarrett 7 July 2026 17 June 2012
Because the light bulb has to want to change: Why usability problems go unfixed

Sometime in 2011, Steve Krug and I were chatting about a puzzling challenge in usability: the agreed but unfixed problem: ‘Agreed problems’ are ones that clients are fully aware of and agree need to be fixed. ‘Unfixed problems’ are onesContinue reading… Because the light bulb has to want to change: Why usability problems go unfixed

Asking questions about internet behaviour

Jane Matthews 4 December 2025 7 February 2011
Asking questions about internet behaviour

Have you read Steve Krug’s newest book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems? I was honoured when Steve asked me to read it in manuscript form, but – just between you and me – IContinue reading… Asking questions about internet behaviour

Primary Sidebar

Latest Blog Posts

  • Wrong answers only: Workshop at UX Scotland 202616 June 2026
    Why do people lie on forms and surveys and what can we do about that?
  • How to think about error rates and data quality as we head into AI11 May 2026
    Many of us are considering how to include Artificial Intelligence (AI) in the services that we workContinue reading... How to think about error rates and data quality as we head into AI
  • Rosenverse webinar: Measuring error rates to get ready for AI17 February 2026
    Caroline delivers a webinar for Rosenverse 2026 on data quality and error rates, with suggestions and resources for tracking both

RSS Feed

Footer Menu

  • Home
  • Hire me
  • Speaking
  • Forms
  • Surveys
  • Design
  • Publications
  • Blog
  • About
  • Contact me

@ Creative Commons Attribution 4.0 International Public License

Theme by Suri