Update in 2026: I wrote this years before I did the research for my own book on surveys. At that time, I thought absolute response rates were important – but now I understand that the representativeness of the response isContinue reading… Survey response rates? 2% is harder to defend
Tag: questionnaires
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires
Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires