A few years ago, I realised that when we’re testing products with the general public, we’re actually doing a type of market research. So I joined the Market Research Society in the hope of making connections with other market researchers,Continue reading… The Market Research Society Conference, or “usability? what’s that?”
I am a usability consultant and I believe, and find in practice, that usability evaluation is the best way to find out whether a document works for its users. However, I have frequently been in a position where my clientsContinue reading… Market research or usability evaluation?