Cognition and life in general contrasted with interaction and this experience in particular

Four way diagram that contrasts Cognition (thinking about answers) with Interaction (the mechanics of ticking, typing, using sliders, watching), and 'This experience in particular' (enjoyable, interesting, boring,, irrelevant) with 'Life in general'. The items highlighted as 'Most interesting for respondents are in the 'Cognition/life in general' area and include: This advert (music, cows, this yoghurt), and nearer to 'Life in general' topics such as Yoghurts in general, views about advertising, being a panellist, motivation for doing surveys. The items highlighted as 'Most interesting for our research' are in the area of 'Interaction' and 'This experience in particular'