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Category: User research

How to design effective customer surveys: interview for Insights Unlocked

Caroline Jarrett 28 August 2024 17 June 2024
How to design effective customer surveys: interview for Insights Unlocked

I was delighted when the team at User Testing asked me join them for their #InsightsUnlocked podcast. When it comes to creating an effective customer survey, there’s no substitute for user research. Until you’ve watched users trying to answer yourContinue reading… How to design effective customer surveys: interview for Insights Unlocked

Coffee and content: Using surveys to uncover audience insights

Caroline Jarrett 26 February 2025 20 February 2024
Coffee and content: Using surveys to uncover audience insights

Content design is crucial for surveys, so it was fun to turn that around and think about surveys for content design for a change, as part of the Coffee and Content webinar series. My theme was ‘Using surveys to uncoverContinue reading… Coffee and content: Using surveys to uncover audience insights

UX Writers Africa Conference 2023: Beyond Words

Caroline Jarrett 29 February 2024 25 November 2023
UX Writers Africa Conference 2023: Beyond Words

It was a pleasure to be able to support the UX Writers Africa Conference in Lagos, Nigeria in November 2023. The one day event featured presentations, a panel session, networking and a keynote. Congratulations to the founders Joynels Ogbogu andContinue reading… UX Writers Africa Conference 2023: Beyond Words

FormFest2023 – The future of forms: what’s ahead?

Caroline Jarrett 3 July 2024 8 November 2023
FormFest2023 – The future of forms: what’s ahead?

What do you do when you get an invitation to talk on your favourite topic with some of your favourite people? Say “yes”, of course. I was thrilled to be part of the Closing Keynote at FormFest2023 organised by CodeContinue reading… FormFest2023 – The future of forms: what’s ahead?

Four books to consider for presents

Caroline Jarrett 20 December 2022 14 December 2022
Four books to consider for presents

It’s the middle of December, and a time when many of us are looking for a last-minute gift. Or possibly you have a bit of leftover budget to use up this year. So I’d like to tell you about fourContinue reading… Four books to consider for presents

How many participants do you need? One is enoug

Caroline Jarrett 3 July 2023 24 November 2022
How many participants do you need? One is enoug

“How many participants do I need for my usability test?” is a topic that has been much discussed over the years. A thought for you: “One is enoug”. It’s a slide that I used to show attendees at my ‘IntroductionContinue reading… How many participants do you need? One is enoug

Lightning talks at Service Design in Government 2022

Caroline Jarrett 23 October 2024 6 October 2022
Lightning talks at Service Design in Government 2022

Last week at the Service Design in Government conference in Edinburgh, we tried a new format for this conference: Lightning Talks. Four speakers responded to my call: Can you say something SDinGOV needs to hear? and we had a livelyContinue reading… Lightning talks at Service Design in Government 2022

How to research components and patterns: common challenges and how to overcome them

Caroline Jarrett 23 October 2024 9 August 2022
How to research components and patterns: common challenges and how to overcome them

This is a joint post by Ignacia Orellana, Amy Hupe, and Caroline Jarrett In our previous joint blog post, we talked about how to share research in design systems. We explained why sharing research matters and what designers and developersContinue reading… How to research components and patterns: common challenges and how to overcome them

Can you say something that SDinGov 2022 needs to hear?

Caroline Jarrett 1 November 2024 5 August 2022
Can you say something that SDinGov 2022 needs to hear?

Updated 5th October 2022: we had a great session. Read the report on lightning talks at SDinGOV. I’ve kept this call-out here for context. Have you got something new or different to say to people who design services in government? Continue reading… Can you say something that SDinGov 2022 needs to hear?

Thank you Gerry Gaffney for UXpod

Caroline Jarrett 1 November 2024 29 June 2022
Thank you Gerry Gaffney for UXpod

I’ve been an enthusiastic listener to Gerry Gaffney’s podcast, UXpod, and was honoured to be a guest more than once. I was sad when he mentioned that he had decided to stop doing it – but a bit happier whenContinue reading… Thank you Gerry Gaffney for UXpod

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Latest Blog Posts

  • Error rates and data quality – my 2025 topic12 May 2025
    In 2025, I’m focusing on error rates and data quality. My plan is to update this postContinue reading... Error rates and data quality – my 2025 topic
  • Getting forms right: how better words lead to better results3 December 2024
    Content design is crucial for good forms, so I was thrilled when Content Club in London askedContinue reading... Getting forms right: how better words lead to better results
  • Some thoughts about surveys for Olin College of Engineering Students 202420 November 2024
    Would you like a lightning introduction to the errors in Total Survey Error? I was delighted whenContinue reading... Some thoughts about surveys for Olin College of Engineering Students 2024

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