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Category: Surveys

Statistically significant usability testing

Jane Matthews 4 December 2019 1 June 2009
Statistically significant usability testing

It was an intriguing question: “How do I find out about statistically significant usability testing?”. I’m sure it’s one that you’ve encountered, and maybe your reaction was the same as mine: “That’s the wrong question”. Then I realised that ifContinue reading… Statistically significant usability testing

Surveys – what is an acceptable response rate

Jane Matthews 15 February 2021 29 September 2007
Surveys – what is an acceptable response rate

It’s been a while since I ranted on about response rates on surveys. In that article, I took the view that “2% is a terrible response rate” and had a few reasons why and tips for doing better. Recently, I’veContinue reading… Surveys – what is an acceptable response rate

Survey response rates? 2% is not good enough

Jane Matthews 10 December 2019 27 June 2005
Survey response rates? 2% is not good enough

In the 1950s, a well-designed survey could often achieve over 90% response rates. Since then, response rates have consistently declined. But I was still a bit shocked the other day when a post on a usability discussion group quoted aContinue reading… Survey response rates? 2% is not good enough

Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

Jane Matthews 12 December 2019 25 August 2003
Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

Questionnaires often ask us to rate something or other. Recently, I’ve been asked about: ♦ my satisfaction with a huge website ♦ the effectiveness of a selection of ways to maintain or increase charge-out rates ♦ the cleanliness of aContinue reading… Piggy in the middle? Why people choose the midpoint in rating questions on questionnaires

The Market Research Society Conference, or “usability? what’s that?”

Jane Matthews 12 December 2019 31 March 2003
The Market Research Society Conference, or “usability? what’s that?”

A few years ago, I realised that when we’re testing products with the general public, we’re actually doing a type of market research. So I joined the Market Research Society in the hope of making connections with other market researchers,Continue reading… The Market Research Society Conference, or “usability? what’s that?”

Market research or usability evaluation?

Caroline Jarrett 24 August 2023 15 July 2000
Market research or usability evaluation?

I am a usability consultant and I believe, and find in practice, that usability evaluation is the best way to find out whether a document works for its users. However, I have frequently been in a position where my clientsContinue reading… Market research or usability evaluation?

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